About the Owooo™ Dog Leash

Thinking backwards

Dogs pull on leads, some more than others.

And when this happens, who is leading who?

But this isn’t a rhetorical question. We really think it’s strange that people hook up halti, chokers, and harnesses to their dogs, when in fact they really want control of their hind quarters!

And the Owooo™ Dog Leash is exactly that. A strategic retreat to the rear end of your dog.

The Owooo™ Dog Leash takes the power out of your dogs pulling by giving you control over it’s hind quarters. Plus, when your dog starts pulling, the leash will tighten letting your dog know it's gone too far out in front, and discourage it from doing so.

In time, often immediately, your dog learns when the Owooo™ Dog Leash is on pulling hard isn't fun anymore. And most importantly it also knows that you don’t want it to pull!

Of course, it should be said, you can also use the Owoo Dog leash as a standard leash and benefit from the fact it's lightweight, super strong, fast drying, and doesn't rust if you're dog likes to hit the beach lots!

Harnesses can have the opposite impact, and they can actually train your dog to pull more, because pulling becomes a fun game. Also, a choker chain can be cruel and if applied with too much force can cause permanent damage to your dog’s throat. Finally, halti and neck-focused slip leads require so much time and are hard to get right that often people simply give up.

How to train your dog with an Owooo Dog Leash

Once the leash is connected to your dog it will most likely stop it from pulling immediately. However, if required, when the dog starts pulling apply your word of choice: “no”, “stop”, “woah!” as the leash tightens.

When your dog has stopped pulling, say “let’s go”, “yes”, or “good dog”, etc., and then carry on walking. Repeat as necessary if your dog is particularly stubborn!

How the Owooo™ Dog Leash came to be:

Owooo co-founders, Nina and Ollie, had two German Short Hair Pointers who pulled like mad, and nothing worked to get them under control on-leash.

And this was problematic because where they lived — in the far north of New Zealand, where there are literally more dogs than people! — there were native, rare kiwi birds everywhere on the sides of the roads. So, if their dogs pulled at one and attacked it (German Short Hair Pointers are bird hunting dogs after all!) they would have been killing a rare species of native bird iconic in New Zealand and Nina and Ollie would’ve been up for huge fines or potential imprisonment.

Needles to say, they really needed a solution for our dogs!

So, inspired by kiwi-aversion dog trainers in the rugged bush-clad hills of the far north of New Zealand (people who like to think backwards!) the Owooo™ Dog Leash came to be. 


 (Pictured above// Local Kauri Forest in Whangaroa, Far North, New Zealand).

It's a dog leash, but it's also a complete dog control-cum-training system.

Plus, it’s made from robust mountain climbing grade rope that is both UV and moisture resistant. It will easily handle a walk in the park or a multi-day hike or hunt in the hills.

The indestructible marine grade stainless steel guide-ring will handle the hardest pulling dogs and all-weather conditions, including saltwater! And also, the intentionally designed forefinger/thumb-loop-handle enables high-sensitivity and rapid-response dog training. But finally, the quick-clip 360-degree swivel snap hook is for fast and easy attachment to any type of dog collar.

Each product is assembled in New Zealand with care and we’re proud of each one we send out.

Ngā Mihi (thank you),
Ollie, Nina, and the Owooo team!